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Karl to head Digital, Rediffusion - Y&R as national creative director  (View Comments)

Posted On Tuesday, November 04, 2008 at 12:34:21 PM

Rediffusion - Y&R announced the appointment of Karl Gomes as national creative director of the new addition to their creative strength  - Digital. Karl comes on board from Arc Worldwide / Leo Burnett where he was executive creative director – Digital for over a year.

Karl brings with him over twelve years of experience in the advertising industry with extensive knowledge of the interactive and emerging media. While he specialises in new and emerging Media, he is excited about Buzz marketing and integrated marketing solutions.

Karl has won numerous international and national awards for his work in the digital space, including a Bronze at the Cannes Cyber Lion 2008. He has also had the priviledge to be a jury member at the Cannes International Advertising Awards this year.

At Arc Worldwide, Karl’s mandate was to leverage Web 2.0 and new media across big campaignable ideas. Prior to which, Karl was national Creative Director at Tribal DDB India where he worked on creating brand demand using the online space.


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